Corporate
THINK BEYOND THE PRODUCT
Always thinking beyond the product and being value-added helped turn this 40-year-old payroll company into a relevant tech-forward leader which sold to top-five private equity firm, TPG.
ADELE: An invitation to executives who are inundated with invitations. This one not only communicates, it elevates and makes the recipient the hero.
MOVIE MAGIC: How to get more universities to adopt EP’s budgeting and scheduling software in their film studies programs (and keep Movie Magic the #1 industry leader)? Give them a self-serving incentive: Initiated a Build-Your-Own Scholarship program, whereby EP donates a portion of every sale to the schools.
SMARTSTART: To launch this digital production work-force start packet, we offered to plant trees with LA’s Tree People to represent trees saved by a production replacing paper with digital SmartStart and reduce a studio’s carbon footprint. Result: Rapid adoption – digitally.