Entertainment
TURNED $400M INTO $1B.
Turned a $400million/year domestic TV distribution division into a $1billion/year revenue-generating powerhouse. Licensed TV series and feature films for the largest supplier of programming with 3,300 titles equaling more than 9,000 licenses to 103 networks, and launched one of the first three streaming TV platforms.
VALUE ADDED FARE The traditional percentage for licensing movies to TV was 1-2% of gross box office. With a haul the size of Potter, no network could afford those numbers. What to do? Become a partner with the network and provide exclusive cast and crew B-roll interviews, interstitials, custom promos, sneak peeks at upcoming sequels, and more to extend the airing and make it a not-too-be-missed event that the network could monetize with sponsors.
K.I.D.S. - KIDS IN DISTRESSED SITUATIONS: How to boast your social initiative without sounding boastful.
TURN-KEY SOLUTIONS: Dog lovers love dogs. Dog viewers loved Best in Show. Create turn-key promotions for a network to plug and play. Make it easy and they will come. And they did. In spades.
PLAY TO THE HEART: What is the essence of a product that resonates emotionally with your customer, shopper, buyer or viewer? For this series was it Hollywood? Glamor? Wealth? Sex? Nightlife? No. It was friendship.
SELLING CLASSIC MOVIES The whole is greater than the sum of its parts. Stop trying to license one-offs. Gather them together in a more powerful collection of award-winning, screen legends. Silver Screen Spectaculars became a TV event unto itself, building a franchise under the titled umbrella.
SELLING CLASSIC MOVIES The whole is greater than the sum of its parts. Stop trying to license one-offs. Gather them together in a more powerful collection of award-winning, screen legends. Silver Screen Spectaculars became a TV event unto itself, building a franchise under the titled umbrella.
SHINE BY ASSOCIATION: For Cadillac and Bank of America it was Great American Movies. For Target it was the ability to sell books that were turned into movies. The right concept paired with the right sponsor creates a powerful impression. And impressive sales.
NOTHING BEATS AN ORIGINAL Rather than let legacy TV series remain unlicensed, position the series in a Nothing Beats an Original campaign. Each title’s building blocks are the original version of a much more expensive-to-license current series. The result? Delivering incremental revenue by licensing formerly “unsaleable” titles to local affiliate networks.